ADIVI - Logo Design, Branding and Website Design

Acted as Founder Designer and made the Logo for the company. Also Branding and Website Design in Framer was done fot the company and Founder was very satisfied with the work as he only planned Website design with me but seeing my good work he extended the work.

Headquarters

India

Industry

I.T Services

Constraints, Challenges and Client Preference

Major constraints was I was responsible for both design and development as no Front End Developer was there and thus I used Framer as my tool.

Also, client wanted a website, logo and branding as quick as possible as he had to show it to its potential and et contracts from them. Major challenge was to deliver it quick but quality should not be compromised.

Also client had no idea about the content and thus I had to help client with content and also client had very few clients so no portfolio section can be made and for I.T service startup website both content and portfolio section's are equally important.

Client preference was dark theme website and it must be modern looking.

Logo Design

Client wanted a typography logo which states the Brand Name ADIVI and also looks like a logo.

Explanation

Client wanted a typography logo which states the Brand Name ADIVI and also looks like a logo.

In this Golden Ratio was used to make Letter "A" and also star. The star represents its association with Artificial Intelligence.

Branding

As it is an I.T company shades of blue looks obvious for branding but I wanted the Company's branding to stand out from the crowd thus "Violet" was chosen as primary color and "Yellow" for complementing it.

For typography "DM Sans" was chosen as body text and "Playfair Display" for highlighted text. Serif like 'DM Sans" provide good readability and looks modern while "Playfair Display" helps to highlight some important elements

Micro Interaction

Hover Micro Interactions were used to make site more engaging and get user to click on important items like services detail page or CTA.

Forms at the end

Forms is used to collect details of any inquiry and collect at backend to make it a lead and connect to the user for understanding their needs and fulfilling it.